FIBO 2026: Impressions from the World’s Largest Fitness Trade Show

When Growth Requires
Higher Standards

The exhibition halls are filling up, the noise level is rising, and anyone walking through the aisles can feel it immediately: this is where the fitness industry comes together. Once again, FIBO 2026 was the meeting point for everyone looking to make an impact in the fitness and health industry.

For our #TEAMRK, the visit was more than just a trade show appointment. It offered an authentic insight into the topics currently shaping the industry and confirmed what we experience every day in our projects.

Scaling Quality as Concepts Grow

Expansion is nothing new in the fitness industry. Spaces are being enlarged, concepts are being developed further, and new locations are opening. What has changed noticeably, however, is the level of expectation behind it. Growth alone is no longer enough. What is needed are solutions that can be transferred from one location to the next while maintaining a consistently high standard.

“Today, growth no longer just means more space. It means bringing quality into series production,” says André Leibacher, Vice President of Sales Hospitality & Health at REINHOLD KELLER.

FIBO 2026, Messebesuch | REINHOLD KELLER Group

FROM PLANNING TO ACTIVE OPERATION

For fitness spaces, good work begins long before the first training session. It starts with planning and continues through structured roll-out and refurbishment projects. The key is to implement spaces efficiently, develop existing locations further, and realize concepts in a way that brings brand identity, function and quality together. Even when conversions take place during ongoing operations.

FIBO 2026 reinforced this impression once again: requirements are increasing and with them the need for partners who can reliably support expansion and modernization.

HYROX: WHEN A COMMUNITY BECOMES A MOVEMENT

Anyone familiar with FIBO knows that HYROX has long secured its place there. The format is growing, the community is growing, and the energy surrounding the competitions was impossible to miss in 2026 as well. This time, our #TEAMRK watched from the sidelines. But who knows: maybe we will be at the starting line ourselves in 2027?