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From New Orleans
to Neuchâtel

Case Study

One Brand.
One Lifestyle.

Popeyes® stands for iconic Louisiana Fried Chicken and lived hospitality. Since its founding in 1972 in the Greater New Orleans area, the brand has come a long way – from a local insider tip to an international franchise brand.

The design is heavily influenced by the city of New Orleans, Louisiana – hence the name “NOLA”.

With the design concept NOLA Fusion, Popeyes® brings this cultural energy into the food service industry. The concept represents a modern, distinctive brand experience that combines tradition and the spirit of the times – and transfers this spirit into the space.

When vision meets trust

With Neuchâtel, an important foundation was laid for the roll-out of the new NOLA Fusion design. The restaurant is located in the Maladière football stadium, home of the Swiss traditional club Neuchâtel Xamax. Just a few minutes’ walk from the lake and with its own outdoor access, the location is accessible even outside of center hours – a real highlight for fans and guests.

Popeyes Neuchâtel, Sitzbereich, REINHOLD KELLER Group

When team spirit and trust define success

The project is backed by Marché Restaurants Schweiz AG, the licensee of POPEYES® in Switzerland. The company operates numerous restaurants and focuses on quality, hospitality, and innovative gastronomy concepts.

Together with #TEAMRK, a strong collaboration in planning, development and project management was established in Neuchâtel. From the beginning, all parties involved worked closely and solution-oriented.

Through clear communication and short decision-making paths, a smooth process was created – a true team success.

Popeyes Neuchâtel, Essbereich, REINHOLD KELLER Group

Impressions

DIGITAL BROCHURE

Our digital brochure for the Popeyes® Neuchâtel project showcases how the unique NOLA Fusion design transforms the vibrant spirit of New Orleans into a modern space concept. Tradition and contemporary style come together to create an impressive experience. View it now!

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