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Five Floors. One Project.

Case Study

A Hotel.
A City.
A Concept.

Felix Hotels stand for uncomplicated travel, clear concepts, and establishments with personality. The intention behind this is simple and consistent: stay happy. Each hotel captures the character of its location and translates it into design, atmosphere, and function – with the aim of providing guests with a place to arrive and feel comfortable.

In Darmstadt, this understanding meets a city with a clear identity. Together with REINHOLD KELLER, the hotel was reimagined floor by floor and implemented during ongoing operations. A clear structure, defined construction phases, and close coordination with the operator formed the foundation for a smooth process.

Each floor was completely renovated, including bathrooms, furnishings, lighting, and surfaces. The overarching concept
remains consistent across all levels, while colors, graphics, and details give each floor its own character.

Darmstadt shapes the hotel on several levels. Urban architecture, distinctive buildings, and a strong local identity are visibly incorporated into the design concept.

This creates a hotel that is not interchangeable but reflects its surroundings and gives guests a genuine Darmstadt feeling.

Felix Hotel Darmstadt Downtown, Graffiti

IMPRESSIONS

SPRAY & STAY

The first floor serves as the foundation for all subsequent renovation phases. Here, the new standard for design, equipment, and spatial impact was defined.

18 twin rooms were fully modernized. New flooring,graphic wall designs, a coordinated lighting concept, and custom-made furniture create a modern, clear atmosphere. The bathrooms were completely rebuilt and functionally optimized.

Felix Hotel Darmstadt Downtown, Urban Look

BEYOND LOVE

On the second floor, it is shown how the basic concept can be further developed. Structure and function remain the same, but colors and graphics add new accents.

20 double rooms received their own color concept and a new wall graphic above the bed. Corridors and lighting were also adjusted. This creates an independent floor with a distinctive identity while still maintaining

Felix Hotel Darmstadt Downtown, Wall Design

PLAYING GAMES

The third floor adds additional flexibility to the hotel’s usage concept.

Out of the original 20 double rooms, 8 twin rooms and 12 spacious triple rooms were created. The new layout provides more space for families, groups, and longerstays. Furniture, lighting, and bathrooms follow the established concept, but were specifically adapted to

SPRAY & PRAY

The fourth floor combines modern hotel design with a clear focus on accessibility.

From 19 existing rooms, 17 double rooms were created. The floor is complemented by a handicap-accessible room with a connecting room. A solution that naturally combines comfort, functionality, and accessibility.

"HEIMSPIEL"

The fifth and final floor forms the emotional climax ofthe project. Under the theme “Home Game,” the design deliberately incorporates the local connection to Darmstadt and SV Darmstadt 98.

Large-scale wall graphics, calm base colors, and distinctive details create an atmosphere that conveys regional identity without being intrusive.

The floor includes 12 double rooms, 2 apartments, aswell as a handicap-accessible room. It completes the overall project and gives the hotel a strong local signature.

Felix Hotel Darmstadt Downtown, SV Darmstadt 98 Wall Design

A Project. Five Floors. One Identity.

The renovation of the Felix Hotel Darmstadt Downtown demonstrates how design, functionality, and local references can be combined into a coherent overall picture.Each floor has its own character while still being part of a clear, overarching identity.

This creates a hotel that consistently carries forward the Felix Hotels’ promise: stay happy – noticeable in thedesign, comfort, and the overall guest experience.

Felix Hotel Darmstadt Downtown, “Playing Games” Wall Design

DIGITAL BROCHURE

Rethought floor by floor!

The digital brochure for Felix Hotel Darmstadt Downtown shows how clear concepts are transformed into vibrant spaces. Colors, graphics, and details give the hotel its own distinctive character. Browse now and gain insights into the individual areas.

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